fenster.com x Boris Becker – Markenkommunikation
Winner
Excellent Brands
Building & Elements
Credits
Company / Customer
Details
fenster.com is Europe's No. 1 online shop for windows and doors and offers a large selection of customised products for buildings. In 2023, fenster.com launched an omnichannel brand activation campaign with the aim of increasing brand awareness, appealing to new target groups, and increasing their willingness to buy online. In this campaign, fenster.com's new advertising ambassador, Boris Becker and his financial situation makes it self-deprecatingly clear that products are easily available online at attractive prices from the No. 1 for windows and doors.
The Jury‘s Statement
With the "Don't throw your money out of the window" campaign, fensterversand.com is confidently putting itself centre stage. The creative collaboration with Boris Becker, who humorously addresses his financial missteps, reflects a remarkable combination of self-irony and brand awareness. The campaign impresses with its innovative approach to communicating effectively and in an eye-catching way in a highly competitive market segment.
