BUWOG Bauträger GmbH
Winner
Excellent Brands
Building & Elements
Details
BUWOG can look back on over 70 years of experience in the residential property sector and currently has a development pipeline of around 55,000 residential units in Germany. The topic of living and the target group's attitude to life are at the centre of the 2023 winter campaign: A cross-media image campaign will be implemented to publicize the company motto "Happy living" throughout Germany. Social media measures and a suitable landing page accompanied the project.
The Jury‘s Statement
"Happy living", BUWOG's brand promise, was successfully showcased with the 2023 winter campaign. With a creative, cross-media image campaign that is convincing both online and offline, the company has not only increased its brand awareness, but also directly addressed the lifestyle of its target group. The consistent integration of sustainability and innovation, from renewable energies to smart city concepts, is particularly noteworthy. This forward-looking and differentiating campaign clearly shows how to make a lasting impression with creativity and a strong brand concept.
