re:neo
Special Mention
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
Founding a company is one thing. Establishing an assertive brand on the market means thinking. RE:NEO stands for the revitalization of buildings and districts - a topic that is highly relevant in terms of the CO₂ emissions caused by construction. The business field of creating something new from what already exists and modernizing existing buildings was already taken into account in the development of the name. The logo picks up on this aspect and visualizes this transformation.
