KiK - Kundenaktivierung
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
Everyone knows KiK. Awareness is at 98 %. Loyal customers appreciate KiK for its good quality and low prices for textiles and non-food. Underestimated by occasional shoppers and not-yet-customers is the breadth of the non-food range (household items, decorations, etc.). The 360° campaign "KiK - More than you think" was designed to activate this target group in particular. Profiling with a wide reach in the relevant set, image and product variety - with sustainable success in international markets.
