BUWOG Sommerkampagne 2023
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year

Details
BUWOG can look back on over 70 years of experience in the residential property sector and currently has a development pipeline of around 55,000 residential units in Germany. Happy living: In order to publicise the motto nationwide and strengthen the brand essence in the target regions, a cross-media image campaign will be implemented in summer 2023 that will stage the leitmotif in an unusual way with eye-catching drawings. Social media measures and a landing page will accompany the project.



