#DrivingT5G – die 5G Influencer Challenge
Special Mention
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
Our campaign aims to anchor the competitive advantages of 5G and Deutsche Telekom's innovative strength in people's minds. Through the use case of teleoperated driving, we illustrate the performance capabilities and give 5G an emotional dimension. Our goals: Engagement and awareness, especially among the young Gen-Z target group. That's why we integrated 2 influencers, Felix von der Laden and Lisa Yasmin, as protagonists in our campaign, who took part in a driving duel.
