NUSSPLI & BELMANDEL – Hör mal wieder auf deinen Bauch
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Throughout our long history, we have repeatedly reinvented ourselves at Zentis to play a relevant role in our customers' lives. Today, the shift towards sustainability is our driving force. We have repositioned Nusspli and Belmandel to make our traditional products fit for the future – through a distinct integration under our umbrella brand strategy, a packaging makeover and an advertising campaign, which encourages our customers to listen to their gut and enjoy on their own terms.
The Jury‘s Statement
With the innovative repositioning of its traditional products Nusspli and Belmandel, Zentis has taken a remarkable step towards sustainability and modern brand management. With the introduction of glass packaging and palm oil-free formulations, Zentis is meeting the growing demand for environmentally friendly and high-quality products. The campaign "Listen to your stomach again" encourages the target group to follow the intuitive enjoyment and thus distinguishes itself positively from the competition. This commitment to naturalness and self-determination, packaged in appealing brand communication, gives Nusspli and Belmandel a distinctive identity and makes the repositioning a prime example of a successful brand strategy in the B2C sector.
