Special Olympics & FC Bayern tanzen für #Thüringen2024
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
More visibility for inclusion and the National Winter Games! In this context, the TikTok clip "Special Olympics&FC Bayern dance for #Thüringen2024," initiated by Telekom, created attention. In the video, the gold-winning dance pair of 2021 & 2024, Patricia Schramm and Daniel Pausch, invited the professionals from FC Bayern München for a special dance. The humorous clip was released ahead of the National Winter Games, emphasizing the significant importance of inclusion in the Telekom community.
