Gewaltschutzkampagne für die Frauenhäuser Steiermark

Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year

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Details

From cell phone monitoring, verbal abuse and threats to beatings, violence can take many forms. To draw attention to the issue of domestic violence, we have created a campaign with tough wording and strong images for the women's shelters in Styria. 28 women and men had themselves photographed for the new violence protection campaign. With slogans such as "Slut is not a term of endearment", we attract attention and raise the issue of domestic violence in public.

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