fenster.com x Boris Becker – TV- und Social-Media-Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Credits
Company / Customer
Details
The "Don't throw your money out of the window" campaign has Europe’s leading online shop for windows and doors capitalise on Boris Becker's fame and his laissez-faire approach to money. In five adverts, BB and his financial situation make it self-deprecatingly clear that the No. 1 online shop for windows offers products at top prices. The specific objectives are to raise awareness of fensterversand.com and increase the online purchasing propensity of new target groups.
