Wanjin Azalea
Special Mention
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Designer
Details
In Northern Taiwan, 80 % of flower seedling demand is met by a region known for rhododendron production. The New Taipei City Government collaborated with creative teams in 2021, launching 'Wanjin Azalea' brand in Wanli and Jinshan. Initiatives include an annual flower show, cross-industry collaborations, and a rhododendron-themed diary. Farmers, artists, and designers actively participate, attracting KOLs and media. In 2023, the exhibition expanded to Taipei's Daan Forest Park, gaining attention.
