HARO 360°
Special Mention
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
HARO 360° presents an unprecedented innovation that defines the positioning of the market leader HARO as a future-oriented industry leader. The digital functionality of the interactive customer portal creates cross-touchpoint brand experiences beyond the expected "must haves". Tools such as the digital grading book, the inventory or quote tool characterize the individualized user experience, which also takes personal customer care into account as an integrative component.
