Telekom Flagship Store Hamburg

Telekom’s largest flagship store (875qm) in Europe gives customers a superlative, vibrant shopping and brand experience. With its distinctive brand presentation and optimal support for service, advice and events, the concept is affirming bricks-and-mortar retail. Inspired by the port, the wave-like ceiling installations and fluid mirroring effects evoke the theme of water. A core element is a striking, magenta coloured staircase. Recycled and cradle-to-cradle certified materials are being used.