Enter the Map

Brand Experience of the Year
Excellence in Brand Strategy and Creation
Brand Experience of the Year

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OBJECTIVE: To hype up the launch of Call of Duty: Modern Warfare III and with it the return of some of its most iconic multiplayer maps. IDEA: We brought Call of Duty to our backyard by identifying the most iconic map lookalikes in Germany and challenged the community to find their locations. If they completed the mission, they had the chance to be part of a unique concert experience: Kool Savas, the King of Rap in a real-life map.

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