Schaebens Design Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
As the market leader for face masks, we can look back on a brand history with a long heritage. Our key values are confirmed effectiveness and a high skin compatibility. With the redesign of the packaging, Schaebens shows that tradition and modernity are not mutually exclusive. The iconic "mask woman" has been replaced for the first time and the products have been given a new, fresh and modern look that offers more opportunities for identification while at the same time ensuring brand recognition
The Jury‘s Statement
The traditional cosmetics and pharmaceutical company Schaebens is setting new standards with the relaunch of its packaging design. The modernisation of the iconic "mask woman" motif and the fresh, contemporary design not only offer more identification options for users, but also maintain the brand's typical recognition. Particularly noteworthy is the successful combination of tradition and modernity, which is also reflected in the commitment to sustainability. The relaunch embodies future-orientated brand management that is convincing both visually and in terms of content and appeals to a broader target group.
