Packaging Wholey
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
The new cereals from Wholey stand for conscious nutrition with fun. Vegan, with little sugar, sweetness from dates and exciting varieties, it is perfect for anyone who eats wisely. The challenge: to make the new brand stand out from the competition on the shelves. That's why we opted for an eye-catching design with a clever little monkey as a key visual that conveys the brand image perfectly: Wholey is colourful, bold and eye-catching. Just like the brand launch with the Elevator Boys.
The Jury‘s Statement
The muesli manufacturer Wholey presents with its new cereals a concept that combines conscious nutrition with enjoyment. The vegan, sugar-reduced cereals with natural date sweetness inspire not only with their variety of taste, but also with their visual appearance. A clever looking monkey as a key visual underlines the fresh, cheeky and colorful brand image of Wholey and ensures that the brand stands out from the crowd. This design not only addresses the target group directly, but also establishes Wholey as a brand that shows how attractive product presentation and conscious nutrition can go hand in hand.
