THE BOTTLE 0,75l Mehrwegflasche
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Credits
Company / Customer
Details
The innovative 0.75l reusable bottle from THE BOTTLE focuses on environmental protection and impresses with its ecological benefits and attractive design. Circular economy instead of a throwaway society, that's what it means simple message from THE BOTTLE. The 0.75l reusable deposit bottle we use is washable and break-proof and can be refilled up to 50 times. Cheers to a greener and tastier future.
The Jury‘s Statement
Cleebronn & Güglingen Winery has pioneered the wine industry with THE BOTTLE, proving that sustainability and quality design go hand in hand. THE BOTTLE is the first wine bottle in the world to be produced according to the principle of sustainability. With the introduction of a 0.75l reusable bottle, which can be refilled up to 50 times, they are sending a strong signal against the enormous energy expenditure that was previously associated with the production of disposable glass. The innovative design language for the category, combined with a striking typography, gives the bottle and the label a high recognition value. This exemplary approach, which combines both ecological and aesthetic aspects, marks a turning point in packaging design and underlines the enormous potential of reusable solutions in the beverage industry.
