Hellotaste
Gold
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
After the investment of Katjes Greenfood and the goal to grow internationally, the new brand hellotaste evolved from Ohso Lecker within one year. Our agency collective, Morphoria, Designstudio B.O.B. & meta maniacs, completely rethought sauces in a rebranding process and positioned hellotaste in a previously monotonous market colourful and bold: Why reach for the old standard when ketchup 2.0 does away with bulls**t like unnecessary calories, fats and animal ingredients – and tastes just as good.
The Jury‘s Statement
With Hellotaste, a new sauce brand is entering the supermarket shelves and stealing the show from other products with its loud, striking packaging design. Differentiating colour coding enables block formation, which further increases attention at the PoS. Together with creatively and humorously formulated texts as a communicative element, an attractive brand image is created that stands out from the competition and fits perfectly into the world of young people.
