Altes Mädchen Zwickel Retroflasche
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Altes Mädchen Zwickel: For our anniversary, we fulfilled our guests' most frequently mentioned wish: the Zwickel for at home in a retro brew bottle. With the successful product launch of the Zwickel, the Ratsherrn brewery is expanding its range and demonstrating its harmonious integration into the look of the brewery inn.
The Jury‘s Statement
The Ratsherr Brewery has created a remarkable connection between tradition and modern standards with the "Old Girl Zwickel Retro Bottle". The retro brew bottle, paired with an anniversary logo and a handmade look, underlines the craftsmanship heritage and the regional ties of the company. The packaging design, which fits seamlessly into the ambience of the brewery, impresses with its authentic history and attention to detail. Particularly noteworthy is the initiative "Pfand belongs next to it", which integrates social awareness into the brand experience and thus positively shapes not only the taste, but also society.
