Bauer Media Group: Corporate Design Relaunch
Gold
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
We developed a new corporate design for Bauer Media Group, reflecting the diversity of employees and business areas. We accompanied them during the largest transformation in their nearly 150-year history. The centrepiece is the flexible logo with a play button symbolizing the digital, future-oriented approach. We created a dynamic design system that celebrates diversity. The new corporate design was rolled out on various touchpoints.
The Jury‘s Statement
Founded in 1875 and based in Hamburg, the Bauer Media Group produces and distributes a wide variety of consumer magazines in Germany and abroad and is one of the most successful media companies in the world. The logo developed as part of the brand rebranding is based on the classic play button and thus makes specific reference to the strategic reorientation, in which digitality will play an increasingly relevant role in the future. The new logo design looks appealingly fresh, modern and dynamic and is characterised by a high degree of flexibility, which means it can be used in a variety of ways without losing its recognisability. The way in which the logo blends harmoniously into the colourful and wonderfully lively corporate design and merges into a coherent appearance was very well implemented.
