Wiener Stadtwerke Gruppe – Corporate Design Refreshment
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The Wiener Stadtwerke Group, Vienna's largest climate protection company, is getting a corporate design refresh. In the course of a joint brand positioning as well as employer brand strategy, the design and a systematic were developed and made fit for the age of digitalization and climate change. This will enable a common attitude as well as the diversity of the Group companies - including love brands such as Wiener Linien - to merge into one big picture and develop an identity.
The Jury‘s Statement
The Wiener Stadtwerke Group has undergone a remarkable transformation with its corporate design refreshment. Through a strategic realignment and the introduction of a digital-contemporary appearance, it was possible to unite the diversity of the group of companies under one strong umbrella and to preserve the identity of each individual brand. The cleverly used design elements ensure clear communication of the brand values - forward-looking, demanding and reliable - and strengthen the role of the company in climate protection. This courageous step not only to further develop its own brand image, but also to promote a sustainable future, clearly sets the Wiener Stadtwerke Group apart from others.
