Whiskas® Reset - Relaunch der Tiernahrungsmarke Whiskas®
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
A cult brand repositions itself: To mark its 60th anniversary, the cat food brand Whiskas® is revamping its product portfolio and brand image. The logo and packaging shine in a new, modern design, the expanded portfolio offers even more variety and the optimized recipes demonstrably appeal to more cats. It is the most extensive relaunch in the history of Germany's best-known cat food brand, with the aim of getting even more cats purring.
The Jury‘s Statement
For its 60th anniversary, Whiskas caused a stir with a comprehensive relaunch. The relaunch included a fresh visual identity, a significant expansion of the product portfolio and optimized recipes that are proven to appeal to more cats. Through the targeted redesign and enrichment of the range, Whiskas could not only strengthen the emotional bond with cat owners, but also open a new chapter in the brand history. This remarkable transformation is groundbreaking for the industry and shows how a popular brand can redefine its relevance more successfully than ever.
