Rebranding von Neckarvillen zu LUME
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
The LUME concept is a celebration of contrasts, seamlessly blending contemporary luxury with urbanity to create a unique and captivating hotel experience. From its thoughtfully curated art and cultural offerings to its commitment to guest satisfaction, LUME sets itself apart as a destination that embraces the spirit of the city while delivering an exceptional and memorable stay.
The Jury‘s Statement
With its rebranding, the LUME Boutique Hotel has positioned itself as best practice in the world of hospitality. Through the successful fusion of contemporary luxury and urban culture, it has established itself not only as a place to stay, but as a destination for discerning travellers. The creative integration of art and the focus on unique guest experiences emphasise the hotel's ability to capture and reflect the spirit of Frankfurt. Through an exemplary brand strategy, LUME has achieved a remarkable transformation that sets it apart from the competition and creates an unrivalled atmosphere that attracts and fascinates guests worldwide.
