Renewing Tradition - Strategic Rebranding of Lindner Hotels & Resorts
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Founded by Otto Lindner in Düsseldorf in the 1970s, the Lindner Hotels & Resorts brand embodies timeless values. As a family-owned business, we honour the spirit of our founder, guiding decisions for future generations. Navigating the evolving hospitality industry, we've maintained Lindner's values while strategically rebranding for new segments and global markets. Dedicated to innovation, we've revitalised the brand, preserving its essence amidst growth. Ready to share our journey, rooted in tradition yet forward thinking!
The Jury‘s Statement
Lindner Hotels & Resorts has masterfully revived the company’s rich tradition with a breath of fresh air. The remarkable rebranding is characterized by an extraordinary fusion of historical heritage and contemporary innovation that takes the guest experience to a new level. Through a strategic realignment and a deep understanding of the needs of modern travelers, it was possible to position the brand authentically and at the same time future-oriented. This transformative approach, which honors tradition while capturing the spirit of the times, gives Lindner Hotels & Resorts a distinctive identity.
