re:neo
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Founding a company is one thing. Establishing an assertive brand on the market means thinking. RE:NEO stands for the revitalization of buildings and districts - a topic that is highly relevant in terms of the CO₂ emissions caused by construction. The business field of creating something new from what already exists and modernizing existing buildings was already taken into account in the development of the name. The logo picks up on this aspect and visualizes this transformation.
The Jury‘s Statement
The revitalization of buildings and districts is the hobby horse of RE:NEO, which are also characterized by an extraordinary brand work. RE:NEO is dedicated to the future-oriented topic of CO reduction in the construction industry. With a profound name development and a visual appearance that impressively visualizes the transformation of existing into new, RE:NEO sets an exclamation mark in corporate branding. The brand manages to keep the balance between departure and dynamism as well as discipline and sustainability, which is reflected in both the brand strategy and the design. RE:NEO thus stands for a brand that communicates its core values and social contribution authentically and convincingly.
