Musikland Sachsen-Anhalt
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
Saxony-Anhalt wants to raise its profile as a land of music. The network Musikland Sachsen-Anhalt aims to showcase the diversity and uniqueness of Saxony-Anhalt's musical landscape. The solidarity of the individual actors is reflected in the corporate design: in the logo, the letters intertwine and merge into a harmonious appearance. The website and a cross-media campaign strengthen the togetherness and carry the guiding idea of the Land of Music to the outside world.
The Jury‘s Statement
The Musikland Sachsen-Anhalt impresses with its innovative corporate design, which visually captures the musical diversity and connectedness of the region in a unique way. Through the creative fusion of letters into a harmonious unity in the logo, the close connection between music and regional identity is made visible and tangible. The cross-media campaign and the well-thought-out website strengthen the sense of community and carry the message of the music country far beyond its borders. This project revives the rich musical history of Saxony-Anhalt and stands out clearly by its profound message and visual originality.
