INNIO – Moving energy forward
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
INNIO is a leading manufacturer of energy solutions with the product brands Jenbacher and Waukesha. Task: Conception of an INNIO House of Brands strategy to enable the two product brands to operate independently in the market. Development of a corporate design for the new umbrella brand INNIO. Implementation and global rollout of all touchpoints. Solution: Jenbacher and Waukesha, which operate independently on the market, were bundled under a common strategic umbrella: the INNIO Group.
The Jury‘s Statement
INNIO is a pioneer in the field of energy solutions, and its "Moving energy forward" project is an extraordinary achievement in the field of brand communication. The consistent integration of the Jenbacher and Waukesha product brands under a powerful umbrella brand demonstrates a strategic foresight that creates both independence and synergy. The corporate design and the holistic brand identity reflect INNIO's future-orientated, dynamic and committed attitude. This project emphasises INNIO's role as a pioneer for a more sustainable energy future.
