Markenentwicklung Team sauberes Karlsruhe
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
In Karlsruhe, the Amt für Abfallwirtschaft (AfA) transformed itself into its own organisation "TEAM SAUBERES KARLSRUHE" in 2023. The Kreativ Konzept agency developed a modern identity that reflects the company's vision, mission and values and makes them tangible to the outside world. The name and graphics symbolise cohesion and commitment. The motto "Together. Every day" emphasises the responsibility for a clean city. The brand stands for change and a future worth living.
The Jury‘s Statement
The Sauber Karlsruhe team, a converted city-owned company dedicated to the efficient management and disposal of waste, has undergone an impressive transformation with its new brand identity. The sophisticated combination of name, graphics and claim "Together. Every day not only reflects the commitment and cohesion, but also makes the responsibility for a clean, livable future tangible. This brand development is an example of a future-oriented, service-oriented service experience that creates a special connection to the citizens* of Karlsruhe through humanity and diversity in their actions. The successful brand communication of the Sauber Karlsruhe team embodies a modern concept of public relations and environmental awareness. This performance sets a contemporary accent that radiates far beyond the city limits.
