Cleos Welt
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
How do insurances become attractive to young people? In a multi-stage design process, the agency Max & Doris GmbH, specializing in Generation Z, developed a unique design strategy that not only captivates young target audiences but also positively affects conversion rates. Through a partnership with 'Deine Tierwelt' (6 million visitors monthly), Cleos Welt, an underwriting firm for Uelzener Versicherungen, emphasizes promoting a sense of community and engagement with animal enthusiasts.
The Jury‘s Statement
Cleo’s world improves the insurance landscape for the next generation of pet owners with its digital approach. Through a customized visual identity that emphasizes community, safety and a carefree experience with pets, this brand clearly differentiates itself in the market. The successful connection with the largest German animal community underlines the community idea and creates a holistic brand experience. This comprehensive concept is reflected in an authentic, modern design that conveys both seriousness and directly appeals to the target group.
