INNIO – Moving energy forward
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
Task: To establish the new umbrella brand INNIO as an innovative global energy solution provider and bring it to life on the web. The navigation is simplified for an intuitive interaction and brand experience on every device. The umbrella brand is prominent and sub-brands live on the lower level. Landing pages are rich with images. Design elements are unique and memorable. Sustainability, project impact stories and the technology of INNIO solutions make up the focus points of the website.
The Jury‘s Statement
With its digital presence, INNIO has masterfully managed to present complex topics such as sustainability and advanced technology in an intuitive and appealing way. The design of the website, which is convincing on both a visual and content level, enables easy navigation and makes the brand and its products tangible for users on any device. Particularly noteworthy is how the umbrella brand is placed in the foreground, while the product brands are sensibly integrated, which creates a clear and memorable brand architecture. This commitment to user-centric communication in the digital space illustrates how INNIO is advancing the energy industry and sets new standards in digital brand communication.
