TNWissen Rheinland-Pfalz
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
Flexible, instructive, interactive - with TNWissen Rheinland-Pfalz, Rheinland-Pfalz Tourismus GmbH provides knowledge for tourism in the state free of charge and regardless of location. The e-learning platform conveys the business location brand Rheinland-Pfalz.Gold and strengthens identification with the brand values in dialogue with industry and business associations as well as the tourism regions in Rhineland-Palatinate: openness, innovative strength and a sustainable commitment to quality.
The Jury‘s Statement
Rheinland-Pfalz Tourismus GmbH, responsible for tourism management and marketing in the state, presents TNWissen Rheinland-Pfalz, an example of innovative brand communication in the digital space. The free e-learning platform offers flexible, instructive and interactive knowledge, which not only presents the Rhineland-Palatinate Gold business location brand, but also anchors it in awareness. Brand communication has been particularly successful through a combination of openness, innovation and quality awareness, which strengthens identification with the brand and creates an impressive brand experience.
