Zukunft im Gleichgewicht
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
Under the leitmotif 'Future in Balance', Gewobag presents its sustainable role as a housing builder in Berlin in the online report 2023. The simple parallax scrolling navigation leads along an animated guiding text to thematically appropriate videos and animated slider modules. Animated colour areas, cursor-sensitive perspective animations and the basic design structure of the page also take up the theme of balance visually.
The Jury‘s Statement
With "Future in Balance", Gewobag has created a digital showcase that impressively presents its role in sustainable urban development. The innovative use of parallax scrolling and animated elements, coupled with intuitive user guidance, elevates the presentation beyond the usual and creates a captivating user experience. The skilful use of visual and interactive components not only reinforces the brand’s message, but also offers an unforgettable digital experience. This illustrates how the fusion of technology and creative design can revolutionize the way brands communicate with their target audience.
