beamtenpiloten
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
Under the innovative neologism 'official pilots', the convincing transformation of an insurance agency into specializing in civil service provision took place. Experience the successful combination of design and brand technology that creates a groundbreaking identity and accurately addresses the specific needs of the target group of civil servants. A modern interpretation of insurance advice from takeoff to landing.
The Jury‘s Statement
Civil service pilots represent the innovative transformation of an insurance agency that specializes in civil service. With an outstanding brand identity and a focused communication approach, it directly addresses the specific needs of its target group. The clever naming and the thoughtful brand design illustrate the commitment and appreciation for the target group, creating a deep emotional connection. Civil servant pilots not only establish themselves as a trusted insurance partner, but also as a good example in digital brand communication for the public service.
