Die Versicherer
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Credits
Company / Customer
Details
The insurance industry provides information on all aspects of insurance every day. We are convinced that insurers provide far more than just "longevity risk cover". How do I make the right provisions for old age? How do I behave in everyday life so that risks don't turn into losses in the first place? We answer these and other questions on dieversicherer.de, a consumer service from the German Insurance Association (GDV).
The Jury‘s Statement
With "Die Versicherer", the German Insurance Industry Association has created a digital platform that brings consumers closer to the complex topic of insurance. Through an innovative combination of design and content, which is tailored to the needs of users, the offer clearly stands out from classic sources of information. Particularly noteworthy is the ability to translate abstract insurance topics into everyday relevant, understandable content and thus build a bridge between consumers and the insurance world. The platform impresses with its clear structure, target group-oriented approach and high information value, which makes it an outstanding example of successful digital brand communication.
