Zell am See-Kaprun – von Alpen das Beste
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Credits
Company / Customer
Designer
Details
Zell am See-Kaprun is one of the most diverse holiday destinations in the Alps. With the website, a brand world was created that inspires with a great user experience and fits seamlessly into the brand concept. It also serves as a data hub for brand-relevant content that is played out in various digital channels. The success is impressively confirmed by annual sales growth in the double-digit percentage range and a strong image enhancement.
The Jury‘s Statement
With its website, the Austrian tourism region of Zell am See-Kaprun has created a digital stage that makes the alpine lifestyle tangible in a remarkable depth and breadth. With a successful user experience and a design that fits seamlessly into the brand world, the platform stands out from other tourism destinations. Innovative data management and the continuous development of digital services underline the claim to offer guests a very personal and seamless experience. The growth in sales and image confirm the success of this strategy, which makes Zell am See-Kaprun one of the leading addresses in alpine tourism.
