LGT Private Banking: Relaunch Corporate Website
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
LGT is a leading international private bank that provides comprehensive and holistic investment solutions for wealthy private clients and families. The relaunch project combined the spirit and values of the more than 100-year-old family-owned private bank and the high expectations of its clients in a highly user-centred experience with the technological possibilities of a flexible, modern and secure digital platform.
The Jury‘s Statement
With its relaunch of the corporate website, LGT Private Banking has created a successful example in the digital approach to wealthy private customers and families. Through the successful combination of tradition and modernity, coupled with a highly user-centered experience, LGT sets new standards in digital financial communication. The website impresses with its clear design, intuitive user guidance and intelligent integration of content that presents the brand authentically and personally.
