New Elementis website
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Details
To achieve a better customer and user experience, the CD colours and typography have been updated. With new interactivity and animations, the redesign of the user journey has been optimised with a revised structure, fresher images and a new search function. This has solved the lack of access to important product information, the inadequate search and insufficient links between the product groups. The goal of optimising the UI and UX has been visibly achieved!
The Jury‘s Statement
Elementis redefines digital communication with its redesigned website. The comprehensive overhaul of user guidance, the introduction of contemporary design elements and a well-thought-out structure of the content represent an outstanding improvement in the customer and user experience. By optimizing search and seamlessly integrating product information, a key user problem was effectively solved. This successful relaunch shows how strategically designed digital communication can strengthen brand perception and significantly improve interaction with the target group.
