Apple x o2
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web & Mobile
Credits
Company / Customer
Details
Apple and o2 are linked by a long-standing partnership. A partnership that we have raised to a whole new level within a year with a multi-stage campaign. From an initial carrier status to a genuine partnership at eye level. Manifested in a joint visual campaign appearance, a shared proposition and a joint momentum: the launch campaign of the new iPhone 15 Pro - exclusively before anyone else on the German market.
The Jury‘s Statement
With their joint commitment, Telefónica Germany and Apple have established an unprecedented partnership that sets new standards in the digital space. Through a coherent combination of emotionally appealing storytelling and uniform visual branding, this cooperation clearly stands out from others. The project impressively demonstrates how two brands with a shared mindset - the belief that the right tools and a proactive attitude can help people realise their dreams - are redefining the way brand communication can be designed in the digital age. This initiative not only creates a real competitive advantage, but also positions both companies as leaders in innovation and customer experience in the web and mobile space.
