Telekom Flagship Store Hamburg
Gold
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Credits
Company / Customer
Details
Telekom’s largest flagship store (875qm) in Europe gives customers a superlative, vibrant shopping and brand experience. With its distinctive brand presentation and optimal support for service, advice and events, the concept is affirming bricks-and-mortar retail. Inspired by the port, the wave-like ceiling installations and fluid mirroring effects evoke the theme of water. A core element is a striking, magenta coloured staircase. Recycled and cradle-to-cradle certified materials are being used.
The Jury‘s Statement
The Telekom Shops are the personal face to the customer and bring digital solutions and the Telekom brand to life on site. The largest of them has opened its doors in Hamburg and offers what connects on an area of 875 square metres and two floors. And it does so in a unique ambience that is not only invitingly open, transparent and lively, but also emphasises the Hamburg location with many original decorative details. This special setting creates a familiar, feel-good atmosphere - an ideal space for support, advice, workshops and events, or simply for lingering in the coffee bar or trying out new technical solutions in the demo corners. With the Telekom Flagship Store Hamburg, customers can expect a holistic brand and shopping experience of superlatives. An important touchpoint for the Telekom brand that has been realised in an outstanding way in line with the brand strategy.
