Mainova Energie Kompakt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
The 2022 energy crisis has brought numerous challenges for consumers, and with energy prices both uncertainty and the number of questions increased. This is also reflected in our service statistics. It quickly became clear: a targeted educational measure was needed. The idea: We educate people where they are every day on the way. That's why we answer people's questions publicly on social media and open ourselves up to direct dialogue!
The Jury‘s Statement
With "Mainova Energy Compact", Mainova has created a remarkable format that offers urgently needed orientation and help in times of energy crisis. Through the innovative use of Instagram Reels, the company managed to communicate complex energy issues quickly, easily and interactively, reaching a wide audience and actively engaging in dialogue. The combination of in-depth expertise, appealing visual design and direct communication with the community sets new standards in brand communication within the energy industry." Mainova Energie Kompakt not only inspires with its relevance in terms of content, but also with its commitment to support and inform people in uncertain times.
