Heroes of Cardiovasculare Care
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
The campaign leverages emotional storytelling to boost the brand's trust among its target audience without directly showcasing solutions and products. It centres on cardiologists, researchers, and patients who step into the spotlight in a theatre and tell their stories about heart diseases and the lifesaving solutions made possible by the spirit of research. In a second phase, these stories are continued to further qualify potential customers and promote sales.
The Jury‘s Statement
With "Heroes of Cardiovasculare Care", Siemens Healthineers has launched a campaign that transforms the complex field of cardiovascular care into an emotional narrative and thus touches not only professionals, but also laymen. By using real stories from doctors, researchers and patients on the unique stage of an empty theatre, a profound connection between brand and target group was created. The campaign impresses with its ability to create trust and credibility without direct product placement. Siemens Healthineers is thus setting new standards in the way we communicate about health care and showing how powerful storytelling and content marketing can be used successfully in the medical sector.
