Lynn und Opas Tod
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
With this project, DELA Life Insurance aims to help families familiarise children with the subject of death and dying. The handy book describes how the main character Lynn experiences the death and funeral of her grandad. She learns that death is part of life, that people grieve together and remember the beautiful moments with the deceased. Young readers are taken on a journey in which many details about a funeral and memorial service are explained in a child-friendly way and attractively illustrated.
The Jury‘s Statement
With "Lynn and Grandpa’s Death", the DELA Life Insurance deals with a topic that is often in the shadows: grief and loss. Through a profound narrative that touches both heart and mind, it is possible to convey the message in a way that not only reaches listeners, but also moves them sustainably. This commitment underlines the brand’s ability to initiate meaningful conversations and make a real social contribution. The gripping storytelling makes "Lynn and Grandpa’s death" a prime example of successful brand communication in the industry.
