Gans oder gar nicht? Die Betten Reiter Gans als Markenbotschafterin
Special Mention
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
The Austrian home textile retail brand “Betten Reiter”, which is existing for 70 years, revives its founder's iconic brand symbol, the goose, making it come to life. The “Betten Reiter” goose is given a real personality with character. Step by step, the 3D-animated storyteller was developed. Today the “Betten Reiter” goose fills TV, radio and online contents with the key brand aspects, takes a stance on social issues, and brings a smile to the customers' faces.
