Fraport AG Jubiläumsbuch
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
100 years of airport history in Frankfurt. These are 100 years full of innovations, encounters, setbacks, but also many milestones: from the first infrastructure on the Rebstock site to the ultra-modern Terminal 3, from the first propeller plane to the era of modern wide-body jets. The name FRAPORT has always stood for world-class expertise "Made in Frankfurt". The work "100 Years" not only looks back into the past, but also into the future.
The Jury‘s Statement
With its anniversary work "100 years of FRAPORT", Fraport has created an impressive journey through a century of airport history. By combining tradition and modernity, captured in a high-quality book design, it is possible to bring the evolution and importance of air traffic to life in Frankfurt. Particularly noteworthy is the creative implementation of the campaign logo, which transforms the iconic runways into a timeless design and thus symbolizes the dynamics and progress of aviation. This work not only sets visual standards, but also invites through its thematic diversity and profound insights to discuss and think further, which makes it incomparable in its field.
