Relaunch Kundenmagazin
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
The new name quickly makes the value proposition of the state's public transport company clear. Three times a year, passengers in Saxony-Anhalt will find a new issue of the customer magazine in buses and trains. The magazine showcases mobility sharply and with suspense. Content, images, design motivate appeal-increasing possibilities: layout and texts comply with the state directive on accessibility: circulation numbers and reader ratings confirm the ongoing relevance of a printed publication.
The Jury‘s Statement
With the "nah klar mein-Takt.Magazin", the local transport service Saxony-Anhalt is breaking new ground in customer communication in public transport. Through a mixture of informative insights and inspiring travel tips, the magazine skilfully combines mobility with brand perception. Particularly noteworthy is the low-barrier design, which underlines the accessibility and inclusiveness of the brand. The impressive response, measured in terms of taps, customer ratings and click numbers, confirms the success of this project.
