Gemeinsam sind wir am stärksten
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials & Virals
Details
The film presents a moving collection of real-life moments from women portrayed by Tamaris on its own YouTube channel. The brand’s mission to inspire women and encourage them on their journey and in their personality can be experienced on all levels through powerful images and moving words. For the International Women’s Day 2023, Tamaris launched a cinema campaign with the 60-second advert and reached 1.5 million film lovers internationally – a first for the media mix too.
The Jury‘s Statement
Tamaris has surpassed himself with "Together we are strongest". This film, which captures real life moments of women, represents a skillful extension of brand communication. Through the use of powerful images and touching text, the mission to inspire and empower women is brought to life in a way that is both authentic and emotional. This approach has not only given Tamaris a new, self-confident identity, but also strengthened the emotional bond with its target group.
