Sartorius Brand Campaign Manifesto Film
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials & Virals
Credits
Company / Customer
Designer
Details
As part of the Sartorius Brand Campaign “In this Together,” we showcase the partnership with our customers. We share the same goal: Better health for more people. The Brand Manifesto shows the customer's challenges and how Sartorius contributes to simplifying them. The execution of the brand manifesto is done with a progressive camera movement reflecting our brand core.
The Jury‘s Statement
Sartorius is an international pharmaceutical and laboratory supplier based in Göttingen and can look back on over 150 years of company history. The video accompanying the current brand campaign dispenses with the tedious enumeration of the product and service range and instead shows its customers in their everyday work in the laboratory. This is done in an extremely sensitive, differentiating and sympathetically human way, with the dynamic tracking shot developing a pull effect that is hard to resist. A clip with an extremely high-quality and modern design and content that reflects the core values of the brand in an emotional yet serious way.
