Deutsche Telekom - Glasfaser statt Muskelfaser

The clip "Glasfaser statt Muskelkater" supports Telekom's fibre optics campaign in the Cologne area. On an unusual training day, the Cologne-based Telekom technician Patrice trains the professional players of 1. FC Köln around the then coach Steffen Baumgart in the field of fibre optics. The clip manages the balancing act between entertaining the fans and providing information to customers. The social media clip is complemented by an OOH campaign showing the players in typical Telekom outfits.