16 hands
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials & Virals
Details
Experience the production and manufacturing processes in the Kotányi production halls in Wolkersdorf: This is possible for our customers with this behind the scenes video. From the perspective of a rosemary needle, you are taken along every step of the way. We start with the delivery of the raw material, continue with the processing and end with the finished packaged product, which can be found on supermarket in a wide variety of countries.
The Jury‘s Statement
Kotányi, the Austrian family business with more than 140 years of history in the spice sector, has made a fascinating journey through the production site in Wolkersdorf possible with its video format "A look behind the scenes". The innovative combination of POV and fixed camera shots creates an immersive experience that makes the quality and passion behind each product visible. This format clearly stands out due to its creative idea and excellent implementation, by focusing on the relationship between man and machine as well as the importance of the production location Austria. A masterful example of how to present the brand world authentically and at the same time innovatively.
