#FreiraumfürMacherinnen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials & Virals
Details
A woman needs space - in a place that makes life a treat! The leading actress and other impressive makers show where she found this place - namely in the region Fichtelgebirge! The #FreiraumfürMacherinnen image film is more than just entertainment - it's a message: the Fichtelgebirge is waiting to be shaped by strong, creative & visionary women and gives them the necessary freedom full of opportunities, nature, great jobs and joie de vivre.
The Jury‘s Statement
With the #FreiraumürMacherinnen, the district of Wunsiedel in Fichtelgebirge presents a refreshing approach to the presentation of regional attractiveness and quality of life, especially aimed at visionary women. Through a successful combination of authentic presentation and creative storytelling in the image film, supplemented by diverse guerrilla marketing campaigns, the message of space and opportunity for women is effectively placed in the foreground. This campaign is characterized by a targeted approach and the successful integration of personal experiences, which underlines the uniqueness of the Fichtelgebirge as a place of development for women. The remarkable response both online and on-site proves the success of this strategy in terms of brand communication.
